For engineers and EMs stuck in their role or job search.
You're getting interviews but not offers. Or you're doing staff-level work and still waiting on the promotion. You're not sure what's missing, and no one's telling you. I've hired, promoted, and grown engineers, and I'll help you figure it out.
Two ways to work together
Wherever you are right now, there's a way we can work together.
You'll practice with someone who has sat on the other side of the table and hired engineers and leaders.
You'll work through the real challenges in front of you, from promotion and influence to leading people and handling ambiguity.
The pressure is real
It's hard to see your own blind spots. That doesn't mean you lack experience. It usually means no one has shown you how your experience is landing with other people.
Who this is for
This is for anyone who wants more scope and influence, and a clearer picture on how to get there. You do not need to be on a people-management path for your leadership to matter.
Lead complex technical work, align across teams, grow your influence, and pursue advancement without giving up the hands-on work you care about.
Build the judgment to lead people well: setting direction, developing others, and handling the hard conversations that come with the job.
What we can work on
We work on the leadership challenges you're facing right now, and on the systems and habits that make this kind of work easier to keep doing.
Identify the strengths, scope, and opportunities that support your next level—and build a credible path toward promotion.
Cut through noise, find the real constraints, and create enough clarity for your team or stakeholders to move forward.
Communicate your point of view, build alignment, and handle the conversations that shape trust and execution.
Examine the pressure you are carrying, set healthier boundaries, and build a way of leading that does not depend on overextending yourself.
What makes this different
You won't get a generic leadership playbook. Your real work, your organization, and your ambitions become the material for the coaching.
We name what you already do well, where it creates leverage, and how to make that contribution visible to the people who shape your growth.
We look at incentives and team dynamics too, so you stop blaming yourself for problems that were never yours alone to fix.
Bring the meeting, promotion conversation, decision, or team challenge that is happening now. Our work should be useful before the next session.
What this is—and is not: Coaching is a personalized partnership for working through real leadership challenges. It is not a generic course, a performance review, or a promise of a promotion.
About Seetha
I’m an engineering leader with experience across startups and large organizations, including Amazon Lab126 and Cash App at Block. At Cash App, I led accessibility across the product and core mobile surfaces that touched more than 54 million customers. I have led large engineering teams and supported engineers as they developed from junior contributors to staff-level leaders.
My work sits at the intersection of people growth, strong execution, and systems thinking. You'll get help spotting the strengths and opportunities that expand your scope, build a stronger promotion case, and help you lead more intentionally.
You can expect coaching that's practical and honest. We'll work through the hard parts, and still find clear ways to move forward.
What I'm about
Here's what you can count on from me in every engagement—how I show up, and what I ask of the relationship in return.
You'll get direct, honest feedback in service of your growth, not a glossed-over version of what needs to be said.
Your feedback on what's working and what isn't shapes how we work, and I'll adapt to your working style.
I try to stay in a growth mindset about my own learning—whether that's coaching technique or the latest developments in AI—and enjoy working with people who share that same curiosity.
I don't focus on external work without spending time on inner work—for me, that's yoga, meditation, and time in nature. A lot of what I share comes from what's actually helped me build a healthier relationship with work.
In their words
From engineers I've coached through interviews and people I've worked with. Some names withheld while candidates are still interviewing.
Interview coaching
“I just wanted to let you know that the behavioral round went very well. I owe a big thanks to you for that.”
Tyler Condon, Senior Software Engineer at ServiceNow.
“Thank you for a very helpful mock interview. I appreciated your thoughtful follow-up questions and especially the detailed, actionable feedback. Your advice on demonstrating Staff-level scope and influence, and how to better structure my examples, was particularly valuable. I came away with a much clearer understanding of what to improve.”
Staff-level candidate, mock leadership interview
“My interviewer threw curveball hypotheticals at me, which pushed my live thinking and speaking into overdrive and simulated a high-pressure leadership round of answering questions I had never seen before. It gave me confidence that I have sufficient content to adjust on the fly. Thanks to my interviewer, this interview (and the last one that we did) were both great high-pressure, realistic interviews that stimulated my brain and pushed me to improve and perform.”
Leadership candidate, mock interview
“Really good feedback on some areas I'm relatively weak in on behavioral interviews. Thanks for the clear feedback and especially for suggesting that the revenue vs. platform story works as a multi-purpose story about a conflict, influencing a roadmap, and other questions as well.”
Staff-level candidate, mock behavioral interview
“My interviewer created a realistic behavioral interviewing environment that simulated the pressure that I generally feel in interviews. My interviewer helped me think about behavioral interviews as something that I am more in control of than I think I am. I didn't provide as much of a signal on force multiplication as I should've, therefore this will be a primary focus of mine for my next mock.”
Staff-level candidate, mock behavioral interview
Working with me
She was a stalwart representative of our customers, creating and leading our accessibility efforts across all functions. And she was a terrific cultural leader, helping engineers and managers grow and develop throughout her time at Cash through direct coaching, career development events, and much more.
She goes out of her way to find opportunities for each of her teammates to learn, grow, and lead, unique to their goals and ambitions. She operates with high trust, allowing engineers to level up, while providing support where needed along the way. I could always count on Seetha for honesty, candor, and having my best interest in mind. I would jump at the opportunity to work with her again, and she is an immense asset to any organization.
She is an exceptional career coach who ensures every engineer is a strong owner of their work. It's no surprise that her team was recognized as one of the top-performing teams at Cash App in 2025. Beyond her product impact, Seetha is deeply authentic and honest, and she fostered an empathetic, psychologically safe culture where people could do their best work. I have grown tremendously under Seetha's leadership.
Pricing
$275
One session
Practice a behavioral or leadership round with someone who has hired for them, and get direct feedback on what's landing and what isn't.
$1,450
A focused engagement
That's enough time to dig into something that actually matters to you, figure out what needs to change, and start putting it into practice with someone in your corner.
Custom
Built around your goal
Promotion cycle, role change, or a longer stretch of growth? We'll scope it together.
Next step
In an introductory call, we'll talk about where you're stuck, whether that's interviews that aren't turning into offers or a promotion that isn't coming, and whether coaching is the right way to get unstuck. No generic pitch. Just a useful conversation.