Tech leads and senior ICs
Lead complex technical work, align across teams, grow your influence, and pursue advancement without giving up the hands-on work you care about.
Lead through ambiguity without losing yourself in it.
I coach tech leads, senior ICs, and emerging engineering leaders who are navigating AI-driven change, growing scope, burnout, and the pressure to deliver more with less.
Technical leadership
People leadership
Sustainable execution
Coaching built on real engineering leadership experience.
Thoughtful reflection and clear priorities, applied to the work you're actually doing.
The pressure is real
You do not have to carry the ambiguity alone.
When everything keeps shifting, it's easy to blame yourself for feeling exhausted or unsure. Most of the time, it just means you need a clearer way of working, and some room to figure out what actually matters.
- AI is changing the expectations, priorities, or scope of your role.
- You're carrying more responsibility, but it's not clear how that turns into more influence or recognition.
- You want to grow, but the pace and pressure of the work are no longer sustainable.
- You are technically capable, but navigating people, visibility, and organizational ambiguity is draining your energy.
Who I coach
Leadership is more than a management title.
This is for anyone who wants more scope and influence, and a clearer picture on how to get there. You do not need to be on a people-management path for your leadership to matter.
Emerging people leaders
Build the judgment to lead people well: setting direction, developing others, and handling the hard conversations that come with the job.
What we can work on
Grow your impact without burning out.
We work on the leadership challenges you're facing right now, and on the systems and habits that make this kind of work easier to keep doing.
Make your strengths visible
Identify the strengths, scope, and opportunities that support your next level—and build a credible path toward promotion.
Execute through ambiguity
Cut through noise, find the real constraints, and create enough clarity for your team or stakeholders to move forward.
Lead across teams and levels
Communicate your point of view, build alignment, and handle the conversations that shape trust and execution.
Lead without burning out
Examine the pressure you are carrying, set healthier boundaries, and build a way of leading that does not depend on overextending yourself.
What makes this different
Coaching rooted in the work—not advice from the sidelines.
I will not hand you a generic leadership playbook. We use your real work, your organization, and your ambitions as the material for the coaching.
See your strengths clearly
We name what you already do well, where it creates leverage, and how to make that contribution visible to the people who shape your growth.
Work the system, not just yourself
We look at incentives and team dynamics too, so you stop blaming yourself for problems that were never yours alone to fix.
Practice on live situations
Bring the meeting, promotion conversation, decision, or team challenge that is happening now. Our work should be useful before the next session.
What this is—and is not: Coaching is a personalized partnership for working through real leadership challenges. It is not a generic course, a performance review, or a promise of a promotion.
About Seetha
I have helped engineers grow from junior to staff—and led large teams along the way.
I’m an engineering leader with experience across startups and large organizations, including Amazon Lab126 and Cash App at Block. At Cash App, I led accessibility across the product and core mobile surfaces that touched more than 54 million customers. I have led large engineering teams and supported engineers as they developed from junior contributors to staff-level leaders.
My work sits at the intersection of people growth, strong execution, and systems thinking. I'm good at spotting the strengths and opportunities that help someone expand their scope, build a stronger promotion case, and lead more intentionally.
My coaching is practical and honest. We will work through the hard parts, but still find clear ways to move forward.
What I'm about
The values behind how I coach.
These are the commitments I bring to every engagement—how I show up, and what I ask of the relationship in return.
I value transparency and will always seek to be direct—offering feedback in service of your growth rather than glossing over what needs to be said.
I appreciate feedback on what's working and what isn't, and want to understand your working style so I can adapt to it.
I try to stay in a growth mindset about my own learning—whether that's coaching technique or the latest developments in AI—and enjoy working with people who share that same curiosity.
I don't focus on external work without spending time on inner work—for me, that's yoga, meditation, and time in nature. A lot of what I share comes from what's actually helped me build a healthier relationship with work.
In their words
The people I've led, in their own words.
These are engineers I led and coached at Cash App.
She goes out of her way to find opportunities for each of her teammates to learn, grow, and lead, unique to their goals and ambitions. She operates with high trust, allowing engineers to level up, while providing support where needed along the way. I could always count on Seetha for honesty, candor, and having my best interest in mind. I would jump at the opportunity to work with her again, and she is an immense asset to any organization.
I wouldn't be nearly as much of the engineer I am today without the chance to work with Seetha over those years.
She is an exceptional career coach who ensures every engineer is a strong owner of their work. It's no surprise that her team was recognized as one of the top-performing teams at Cash App in 2025.
Pricing
Clear pricing, no sales pitch.
Four sessions
$1,250
One focused engagement
That's enough time to dig into something that actually matters to you, figure out what needs to change, and start putting it into practice with someone in your corner.
Longer engagements
Custom
Built around your goal
Promotion cycle, role change, or a longer stretch of growth? We'll scope it together.
Every engagement starts with a free intro call. Pricing is public for the same reason I give direct feedback: you shouldn't have to ask.
Next step
Come with whatever's on your plate.
In an introductory call, we will talk about what is changing, what you want from your next level, and whether this coaching relationship feels like the right fit. No generic pitch—just a useful conversation.